Tracon Trading PLC

Our Story

THE PREMIUM COFFEE EXPERIENCE

Born in the highlands of Ethiopia , the true birthplace of coffee, Tracon Coffee carries a heritage shaped by rich soil, ancient traditions, and a deep love for every bean. Our journey began with one simple belief: great coffee starts with respect — for the land, the farmers, and the craft.

Our commitment is to bring the world an authentic Ethiopian coffee experience — clean, natural, and full of character.

From farm to cup, every step honors sustainability, fair relationships, and the timeless coffee traditions of Ethiopia.

Tracon Coffee — Crafted at Origin. Shared with the World.

Our Vision

Elevating Ethiopia’s coffee farming
Growing coffee the eco way
Empowering small coffee farmers
Advanced quality coffee production

THE PREMIUM COFFEE EXPERIENCE

Our Mission

Using resources wisely in farms
Helping grow premium beans
Making sustainable coffee simple
Sharing tools and coffee knowledge

How We Create Quality

Precision, Passion, and Pure Flavor

Harvesting

Ripe coffee cherries are handpicked with care.
Processing & Drying

Cherries are washed or naturally dried to unlock flavor.
Roasting Beans

Beans are expertly roasted to bring out their aroma.
Brewing Perfect Cup

Freshly roasted beans are brewed into a rich, flavorful coffee.

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Install & Enjoy

Download & Shop Fresh Coffee Beans Online!

Wake up to the freshness of real coffee. Discover beans handpicked from the finest farms. Roasted with care to capture every aroma. Sealed fresh and delivered to your doorstep.